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Amit Sarda

Soulflower Co Ltd
Managing Director

Began my entrepreneurial journey in my teenage years just to make my vacations worthwhile :) Passionate about everything that holds a special place in my heart be it my venture, consumer experience, four legged angels or amazing people around me. Naturally sociable and love to connect with people full of life, passion & knowledge My experience spans a spectrum of industries- Apparel, Automotive, Textiles, Handicrafts and Personal care coupled with leadership & operations experience in both family managed and entrepreneurial ventures. Being born into a business family with expansive retail outreach; I learnt early on in life the importance of human dynamics in business. Over the years I have developed a deep network of professional relationships in Asia Pacific as a consequence of living and operating in Thailand & India. My start-up experience is credited with winning and running a successful ventures in my college days and later, taking an apparel venture public that went on to secure National & State awards. From there on I created Soulflower, a unique brand, with Natasha Tuli. "The gift of entrepreneurship comes with the freedom and power to make decisions but the challenge is in having the strength of your convictions." I am a true believer in leadership and have firm opinion that to lead is a choice that comes with responsibility & sacrifice. At Soulflower & associations around me I fuel the Innovation drive and support leadership development. Created & running Soulflower Leadership program successfully where bright minds from the best institutes like IIT, IMT strive and compete to be on board and end up by conclusive results with churning their start-ups.Have been instrumental in developing product lines based on consumer behaviour and unspoken needs using Big Data resulting into products based on star signs, a product used by men to increase their smooching quotient or might be a holy aroma product for the traditional religious Indian.